What is Augmented Reality?

A Premier AR Development Agency

Augmented reality apps combine live video with computer-generated images, sounds, video, or GPS data. Unlike virtual reality (VR), which immerses the user in an entirely digital environment, AR technology allows an augmented reality company to blend digital content with the real world. Devices identify their surroundings and layer computer-generated effects over a real-time display. Markers can be anything from a small image to a city’s skyline.

Who uses AR technology?


Earlier in 2019, the leading fashion retailer introduced Virtual Catwalk, an AR-enabled feature that allows you to virtually visualize and experience up to 100 ASOS Design products. Zara, Ikea, Shopify, Kendra Scott, and many others also use AR in e-commerce.

Custom Augmented Reality Technologies


1Why should I choose The Arex for my AR App Development services?
We consider ourselves as one of the best Augmented Reality development agencies. With an urge to explore more technological upgrades, our creators dedicatedly work towards the delivery of best creative AR solutions. You can write to us your requirement and we can share with you the relevant examples.
2What is the cost for the development of Augmented Reality solution?
You will have to raise a request for the ballpark of the project since every project is different and cost depends on the level of work and complexity involved. Please share your detailed requirement of the AR application you need. Based on the ideation and other designing and development constraints, we will provide you the cost for the AR development of your project.
3I want to keep my app idea confidential. Do you sign NDA?
Yes, Ofcorse. We respect and understand confidentiality. And hence, please be rest assured as we do absolutely get engaged in signing NDA, if that’s what our clients require.
4How can I track the progress of my Augmented Reality App Development project?
We use a project management tool called Active Collab. Here you will be invited to join and our creators will share all the files and developed builds as per the milestone committed. Here you can track the progress of your project development and share the feedback which will be viewed by the entire development team.