What is Augmented Reality?
A Premier AR Development Agency
Augmented reality apps combine live video with computer-generated images, sounds, video, or GPS data. Unlike virtual reality (VR), which immerses the user in an entirely digital environment, AR technology allows an augmented reality company to blend digital content with the real world. Devices identify their surroundings and layer computer-generated effects over a real-time display. Markers can be anything from a small image to a city’s skyline.


Who uses AR technology?
Earlier in 2019, the leading fashion retailer introduced Virtual Catwalk, an AR-enabled feature that allows you to virtually visualize and experience up to 100 ASOS Design products. Zara, Ikea, Shopify, Kendra Scott, and many others also use AR in e-commerce.
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